Ok Boomer? Ok Future!
Dingolfing, June 2025 – The renowned business and innovation platform Business Punk has extensively reported on the BoomerZ initiative by the DE group in its current issue. At the center: The intergenerational collaboration to secure experiential knowledge and the joint approach to the shortage of skilled workers.
The BoomerZ initiative, developed by Friedrich Steininger, Managing Director of DE software & control GmbH, brings together experienced employees with young talents to preserve and pass on valuable knowledge through digital tools. The focus is not only on securing know-how but also on promoting a new, constructive cooperation between the Boomer generation and Gen Z.
“The fact that a medium like Business Punk picks up our project shows how much the topic hits on the pulse of time” says Friedrich Steininger. “We are thrilled about the attention – not for us as a company, but for the idea that older people and youth are not opposites but partners in change. BoomerZ is our answer to the shortage of skilled workers and the digital divide between generations.”
The publication underscores the growing need for innovative solutions that connect generations rather than setting them against each other. BoomerZ provides a concrete, practical model for this – an approach that can now gain wider traction thanks to media presence.
The DE group sees the contribution as an invitation to companies, educational institutions, and political decision-makers to join the dialogue and jointly explore new ways of dealing with demographic change. For further information, interested parties can contact Friedrich Steininger directly: BoomerZ@de-gmbh.com
Read the full Business Punk article here (German): Projekt BoomerZ: Zwei Generationen, ein Arbeitsmarkt – neue Antworten für neue Zeiten – Business Punk
Addendum from 26.06.2025
The publication in Business Punk has been featured on various sites. Below are some of the most important ones (German):
- Deutsche-Politik-News.de
- FirmenPresse.de
- Produktionsleiter.today
- Personalleiter.today
- Artikel-Presse.de
- MittelstandCafe.de
- PR-Neuigkeiten.de